Most photographers love gadgets, which is why most camera bags have more than just cameras in them. Now you can add the iPhone to your bag. There are hundreds of applications for photography in the App Store. While many of these iPhone apps center on taking photos with your iPhone, I'll restrict this article to the ones that help you shoot with a separate camera. Unlike most camera gear, iPhone app prices are low -- about $1.99 on average -- yet they can turn your iPhone into one of the best assistants you've ever used.
To read the rest link to this article Jennifer wrote on CreativePro.com
Monday, April 20, 2009
Wednesday, April 8, 2009
MacGyver would love Photoshop
This is for all you who have Photoshop CS3 or CS4 Extended. Among its many fun 3D tools and video tools, there is also a new menu called "Analysis". By using Analysis and measurement tools like the ruler, Photoshop can figure out the size of objects in an image. I've seen a demo of this with medical x-rays --"just how long is that nail that's stuck in your foot?" type of stuff. But u designers and photographers can use Analysis for other purposes.
Recently W+W was asked to help with environmental graphics at Adobe's headquarters. They were to be large posters that might take up entire walls. We could have brought a tape measure, but my dSLR worked just fine.
I lined up Monika firing squad-style against the wall and popped off this image.
Back at our office, I opened the image in Photoshop and went to Analysis > Set Measurement Scale > Custom and drew the ruler from her head to her heels. Since we know that Monika is 5'6", plus an extra inch for her shoes, I was able to add a logical height of 67 inches.
Now that I had set the scale for the image, all I had to do was use Photoshop's ruler to measure the height of the room (9ft), the width of the wall (19ft), and even the size of the picture frames behind her (34"x42").
You can even measure in perspective using Vanishing Point.
Recently W+W was asked to help with environmental graphics at Adobe's headquarters. They were to be large posters that might take up entire walls. We could have brought a tape measure, but my dSLR worked just fine.
I lined up Monika firing squad-style against the wall and popped off this image.
Back at our office, I opened the image in Photoshop and went to Analysis > Set Measurement Scale > Custom and drew the ruler from her head to her heels. Since we know that Monika is 5'6", plus an extra inch for her shoes, I was able to add a logical height of 67 inches.
Now that I had set the scale for the image, all I had to do was use Photoshop's ruler to measure the height of the room (9ft), the width of the wall (19ft), and even the size of the picture frames behind her (34"x42").
You can even measure in perspective using Vanishing Point.
Wednesday, April 1, 2009
All the cool kids are doing it
Not many businesses today lack a web presence. But 10 years ago that was a different story. Just as the web was to 1999, social media is to 2009.
Most people use all sorts of tools now - Facebook, Blogger, Twitter, and MySpace are just a few. To stay current you need to get your business visible in this new information soup. It is a great way to continue to touch your clients and customers. The old adage that keeping old clients is cheaper than making new ones still rings true, and this is a great way to stay connected.
Let's assume that you have a great product to sell or an awesome service that everyone needs. You're now an authority that people can come to when making a purchasing decision! Tell people what you know and how it relates to them in a blog. Most blogging tools are free; Blogger and WordPress are very popular. You don't need a web programmer to start, but do consider branding your blog with your company's identity so that customers make the connection between your product and you.
Once you have made a blog post, broadcast it to your Facebook and MySpace pages, and Twitter so that your followers see that you have new information for them.
Consider making your website more dynamic. In the past most people had "brochure-ware" site. That is just as it sounds: a brochure that you create once and don't change until the next season. Today you can bring people back to your website over and over again if you are constantly serving up fresh content. If you are a restaurant, post rotating specials on your home page, and Twitter the daily specials to your loyal fans (just make sure you do it before lunch!).
Make sure to stay consistent. Start off blogging every Thursday morning (or whatever day works for you). Then if you want to, you can increase the frequency of your blogging and messaging. All of this takes more of your time, of which I am sure you don't feel you have any extra, but the payoff is worth it. Once you start you will see it gets easier and quicker.
While you're at it follow us on Twitter, become a fan of ours on Facebook and link to us on Linkedin.
Most people use all sorts of tools now - Facebook, Blogger, Twitter, and MySpace are just a few. To stay current you need to get your business visible in this new information soup. It is a great way to continue to touch your clients and customers. The old adage that keeping old clients is cheaper than making new ones still rings true, and this is a great way to stay connected.
Let's assume that you have a great product to sell or an awesome service that everyone needs. You're now an authority that people can come to when making a purchasing decision! Tell people what you know and how it relates to them in a blog. Most blogging tools are free; Blogger and WordPress are very popular. You don't need a web programmer to start, but do consider branding your blog with your company's identity so that customers make the connection between your product and you.
Once you have made a blog post, broadcast it to your Facebook and MySpace pages, and Twitter so that your followers see that you have new information for them.
Consider making your website more dynamic. In the past most people had "brochure-ware" site. That is just as it sounds: a brochure that you create once and don't change until the next season. Today you can bring people back to your website over and over again if you are constantly serving up fresh content. If you are a restaurant, post rotating specials on your home page, and Twitter the daily specials to your loyal fans (just make sure you do it before lunch!).
Make sure to stay consistent. Start off blogging every Thursday morning (or whatever day works for you). Then if you want to, you can increase the frequency of your blogging and messaging. All of this takes more of your time, of which I am sure you don't feel you have any extra, but the payoff is worth it. Once you start you will see it gets easier and quicker.
While you're at it follow us on Twitter, become a fan of ours on Facebook and link to us on Linkedin.
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